Writing Effective Descriptions for Rental Property Listings
The success of all landlords and rental managers, particularly those who specialize in monthly rentals instead of year-long leases, is determined by two primary factors: how well they operate and maintain their properties, and how efficiently they’re able to find reputable tenants to rent those properties.
Acquiring good tenants for monthly rentals can be harder than it seems. The rental process can be quite complicated; much time is spent going through credit checks, contacting applicant references, and in-person interviews. Because there is so much to do and remember, one of the most crucial aspects of the process, the rental summary accompanying the property listing, often goes overlooked and is subsequently not done effectively.
A thorough description of the property you’re trying to rent is of the utmost importance when you’re trying to attract potential tenants, especially if you’re offering mid-term rentals where the tenant pays rent on a month-to-month basis.
Descriptions that are written well can result in a lot of interest in your rental, giving you many potential tenants to choose from. A poor description can leave you in the exact opposite scenario, and it’s possible that you’ll be forced to settle for a tenant who you might not rent to otherwise, based on your present need to make a profit.
To help you create better descriptions for your rental listings (and subsequently experience more success in finding tenants for your midterm rentals), we’ve assembled a list of some tips and tricks to use when putting together a description of your property.
Provide as much information as possible. A potential tenant wants to know as much as possible about a property before renting it; many people will not even consider a monthly rental if too little information is shown in the description. The tenant’s assumption you have to keep in mind when writing a rental description should be this: “Is there anything you’re hiding that I may regret later on?” Some important things to include are the number of bedrooms, the number of bathrooms, what appliances the kitchen has, if there are laundry facilities either in the residence or nearby, and finally the overall square footage of the property (people like to know how much available space they’ll have for their furniture). You should also consider mentioning other useful things not directly connected to the property: How big the backyard is (if there is one), or how much available parking is present. Basically, the idea here is to be as thorough as possible with the information you provide that way you can paint a clear picture of the property for the potential tenant.
If you offer anything for free, make sure to mention it. If your property comes with complimentary internet, cable TV, or laundry services, be sure to mention it in the property description. These sorts of amenities are very enticing to potential tenants and will significantly increase their interest in your property.
Describe the neighborhood. Many potential tenants like to know what sort of area they’ll be living in if they decide to consider your property. Try to include information about amenities and things to do in the area. Mention nearby restaurants, coffee shops, public transit stops, and schools, as well as if there are any parks or beaches nearby, etc. Information about crime and safety in the area can also be helpful (this can be very important to anyone with a family).
Be clear about pricing. It’s important to be upfront about the going price for your monthly rental; if tenants can’t get a straightforward answer to the simple question of “How much?” then they aren’t going to pursue your rental any further. State the amount of rent you want clearly within your rental listing. Be clear on how much the rental deposit is (is it the same amount as a full month’s rent, or is it less?). Project the possible cost of any utilities such as electricity, water, or gas. No one likes being surprised by additional fees, so it’s best to be clear about the total cost from the very beginning.
Be upbeat and persuasive. Remember, you’re trying to convince people to rent from you, so make sure that your description sounds friendly and welcoming. Don’t upsell your property too hard — taking it too far can come across as pushy and be a turn off for some people. That being said, highlight all the positive aspects that your rental has to offer and let your description do the work for you. Try to start the property description with a statement that hooks the reader, and don’t forget to use positive descriptive adjectives! Mention things like how wonderful the neighborhood is, how gorgeous the backyard is, or how spacious the kitchen is. Whatever the best qualities of your rental are, be sure to get all of them across to your reader in the description.